Padringos is an online food delivery business in Manila that caters Filipino-Mexican food.
From nothing to something, we rediscovered the owner’s thoughts and ideas about Padringos. To cater to a wide range of clientele, we built a brand that was able to stand out while maintaining the minimalist approach. We focused to position Padringos to be distinguishable within a saturated category by complementing its brand with a Filipino and Mexican touch.
To actuate our strategy, we designed the brand to allure and tempt the Filipino palate, creating a wholesome and straightforward voice. We applied this approach to various touchpoints, including advertising, social, and eCommerce
Our goal is to build a visual identity that will set Padringos apart from it’s competitors by connecting to it’s direct consumers, and communicate with that audience effectively; projecting Padringos’ simple and minimalist identity
— to look practical, approachable and contemporary.